Overview

The Assignment

A custom home builder in Parker, CO sought out my professional services through a referral, and presented an exciting opportunity to design marketing collateral for their multi-million-dollar listings.

For this project, my objective wasn't solely focused on marketing the properties, because they practically sold themselves. Instead, my goal was to build a repeatable system, with custom templates and an automated workflow, that cut their listing turnaround from roughly a week down to a single afternoon.

Professional photography highlighting a beautifully furnished home.

11x17 Bifold Brochure

11x17 Bifold Brochure - Variety Pack

8.5x11 Property Floor Plan

Summary

Project Breakdown

Overview

Building A Brand

A common problem I've noticed among most family-owned restaurants is that they lack the marketing to showcase their delicious food to their community, while franchises with mediocre food thrive with their corporate marketing budgets.

Fortunately, social media algorithms have shifted how people discover new businesses, as potential customers have expressed their desire for unfiltered organic content over high-production campaigns. This means a well-crafted brand with genuine quality food can convert viral attention into new customers instantly.

Logo Design

Dark, Bold, Deliberate

Logo variants

Menu Development

The Menu Is The Sales Floor

For most restaurants, the menu is the only physical piece of the brand a customer interacts with before deciding to part ways with their money. That makes it the restaurant's most important sales tool, and it needs to look and work the part.

Campaign System

Every Roll Tells A Story

The tagline is the operating system that runs the brand. It's a marketing campaign engine where the food and the experiences we capture becomes an endless supply of content for social media and marketing campaigns.

Digital Presence

Every Business Is A Media Company

A current website, active social media, and consistent advertising are table stakes for any restaurant, and I wanted Kasata's digital presence to match the quality of the dining experience itself.

Website

Summary

Project Breakdown

Overview

The Assignment

Your Garage Cave specializes in professional concrete floor coatings, and the owners wanted to transform their personal Jeep Grand Cherokee into a mobile advertisement machine.

Instead of a simple vehicle wrap with promotional words, my suggestion was to design a wrap that looked ostentatious like a racecar livery, but with their own branding instead of where sponsor logos would typically be placed.

Design Direction

Building The Foundation

Pattern graphics

The pattern was initially developed using two curved lines and blending them together with Illustrator's blend tool. Then, I overlayed sets of these at different angles and sizes, and masked our color gradient to the swoosh pattern.

Jeep Grand Cherokee template

Graphics applied

Vehicle Graphics

Make It Pop

With the foundation in place, the next step was to transform plain bullet point text phrases into bold visual graphics.

Window Graphics

Crafting The Liftgate

The rear liftgate was a major challenge because it had the least usable surface area, but it's also the most impactful since drivers naturally spend more time looking at the back of the vehicle in traffic than they do at the sides.

Rear Windshield

Trunk Liftgate

Final Result

Production Handoff

Once the vehicle and window graphics were finalized, the files were handed off to a professional installer to turn our vision into reality.

Summary

Project Breakdown

Overview

Brand Makeover

Connie's Perfect Nails has been a staple family-owned nail salon in Aurora, Colorado for nearly thirty years, but the brand never evolved with it. Some brands thrive with a legacy heritage, but as a small business, I knew a rebrand would revitalize the business within the local community.

The goal was to modernize the business with modern technologies: new brand, digital presence, marketing, and to make it feel like a whole new company.

Brand Guideline

Their First Logo

I was astonished to learn that Connie's managed to establish a loyal and thriving clientele without a logo or brand, which speaks to the kindness and likeliness of the owners, and I wanted to make sure their brand reflected that.

Digital Presence

Their First Website

Connie's never had a website, so customers found the salon through Google Maps, word of mouth, or by walking past it, until I built a responsive site with services, pricing, a gallery, and online booking so appointments no longer depend on catching someone by phone during business hours.

Marketing Collateral

Business Cards

I designed a card in the new plum and champagne palette and kept the essentials easy to scan: name, phone number, address, and hours.

Summary

Project Breakdown

Overview

Make It Pop

The Director of Expansion at ZAGG needed vinyl graphics for their bare kiosks operating inside multiple high-traffic Colorado malls. They had workers in uniform, products within their glass display cases, but nothing on the exterior that communicated what the booth did or why someone should stop, despite being located in front of an Apple store.

Relying on brand recognition alone wasn't enough so the solution was to make their services visible by wrapping their booths with custom promo graphics so passing shoppers could know instantly ZAGG offers phone repair and protection services.

Design Direction

Brand Guidelines

Production

Booth Design

The graphics were designed to communicate their primary services across the full width of the counters. The other sides also had matching cohesive graphics so the panels did not look like an afterthought.

Renderings

Blueprint Mockups

High-quality blueprints were provided to me for their Park Meadows and Flat Irons Mall locations to showcase my designs. The layout of the booths differed slightly, but the overall aesthetic remained the same.

Front booth

Rear booth

The Result

A Whole New Aesthetic

The original bare kiosk now looks like it was intentionally built for ZAGG with the graphics wrapped edge-to-edge with no seams, it reads as a storefront instead of a fixture someone never finished.

Summary

Project Breakdown

Movie Title

The Bark Knight, Rises

Every movie or show has a unique title, and my inspiration came from Batman: The Dark Knight. I wanted to capture that mysterious ethos while also blending in humor with a paw in the logo.

Design Direction

Creating The Background

I started with a simple city photograph for the background and began layering color gradients, applying opacity changes, and stacking graphics with various blending modes.

Photo Manipulation

Layering The Pieces

Overview

The Assignment

Every summer, St. Elias Church in Arvada, CO hosts a two-day Mediterranean Festival bringing together food, live music, hookahs, and a full roster of activities to their local middle-eastern community; with the intentions of raising funds for the church and promote the local businesses whom sponsors the event.

My role in this project was to design the complete event package from scratch: the theme, logo, promotional campaign, event signage, and every printed piece guests would see or hold across the festival grounds.

Event Logo

Creating The Event Theme

The church had never had a dedicated logo for their festival, so I created one to give the event its own visual identity and set the tone for everything else that followed.

Digital Campaigns

Social Media Promotion

With the logo and theme in place, I suggested to the church board to try paid advertising for the first time. I chose to lead with digital because running Meta and Google ads early would allow guests to RSVP, and provide us room for adjustments as decisions changed throughout the process.

Festival Booklet

Event Itinerary and Sponsor Promo

The festival needed a booklet to guide visitors through the weekend, and when I presented it to the board, they saw an opportunity to use the second half to feature the sponsors as a thank-you for sponsoring the event.

Event Collateral

Making The Event Real

In addition to the festival graphics displayed around the event, I also made large bracket signs for each tournament game across both days so the organizers could write in names as the rounds progressed.

Charity Fundraising

Record-Breaking Event

Entry tickets were also used as raffle entries, automatically enrolling guests into the festival raffle where a special selection of goods were given to the lucky winners, and the combination of ticket sales, the raffle, and onsite revenue from food and hookah made it the highest-grossing festival in St. Elias Church history.

Summary

Project Breakdown