Overview

Opportunity Knocks

A well-respected, high-end luxury realtor in Parker, CO sought out my professional services through a referral, and presented an exciting opportunity to design marketing collateral for their custom million-dollar listings.

Each listing had an impressive amount of square footage to cover. To adequately highlight every detail, we created multiple contemporary themed templates paired with crisp, professional photography and 3D renderings.

The goal wasn't solely focused on using the flyers to sell the properties — because they sold themselves. Instead, we aimed to curate an experience with something memorable and worth keeping for many years.

Design Direction

Simplicity

Navy and pale gold — a pairing that signals enduring luxury without being loud about it. The palette was drawn from the timeless aesthetic of high-end real estate brands: restrained, confident, and built to outlast any trend.

Typography was equally deliberate. Script typefaces were reserved for property names and headline moments — communicating occasion and warmth in a way that a geometric sans never could. Spaced serif caps handled addresses and section labels, balancing that warmth with authority. The rule was simple: if a typeface choice couldn't justify itself, it was cut.

The Property

5715 Hidden Oaks Way · Parker, CO

An elegant, spacious custom home with an oversized 4-car garage. Professional photography and 3D renderings captured every finish and detail — forming the visual foundation for all marketing collateral. Every shot was scoped to a specific layout need before the shutter clicked.

Professional photography + 3D architectural renderings, briefed to collateral layout requirements.

The Flyer System

Front Panel. Back Panel. One Story.

The property flyer was the primary touchpoint — often the first and only piece of print a prospective buyer would hold. The design brief was straightforward: the front should sell the dream, the back should answer the questions.

Front panels led with full-bleed hero photography, a script property address headline, and a clean stat lockup covering beds, baths, square footage, and price. The layout communicates everything at a glance without reading like a spec sheet. The back panel switched modes entirely: detailed floor plans for both the main level and basement. Buyers in the million-dollar range aren't deciding on aesthetics alone — they're making a spatial and lifestyle decision.

Scalable System

One Template. Every Listing.

The flyer was designed as a repeatable system, not a one-off. Different photography, different addresses, different price points — but the same structural DNA: navy header, script property name, photo grid, stat lockup. Whether picking up a Lot 19 or a Lot 26 flyer, the brand read as Sterling instantly.

Lot 19

Lot 25

Lot 26

Process

Building the system

Overview

A brand built from zero

Opportunities to develop and design an entire brand from concept to reality don't come around often. I sought to challenge myself — expanding my creativity and marketing expertise by building a sushi restaurant capable of competing with the most vibrant and iconic Asian culinary destinations in Houston, TX.

Sushi options in big cities are often overwhelming, with endless menu choices and interchangeable aesthetics. The strategy here was different: a carefully curated selection of limited offerings, made entirely from the highest-quality ingredients, paired with a dining experience so considered it becomes worth sharing on social media.

Every decision made — the name, the logo, the menu architecture, the campaign system — had to reinforce a single idea: that dining at Kasata is an event worth remembering.

Design Direction

Dark, Bold, Deliberate

Red and black — the palette of confidence, appetite, and drama. Deep red signals the premium and the visceral; black provides the stage. Together they communicate the kind of restaurant where the atmosphere is as intentional as the food.

Typography followed the same logic. Arabella, a flowing calligraphic script, carries the warmth and occasion of the brand name. Myriad Variable Concept — a clean, spaced sans — handles everything functional: "Sushi Den," menu headers, campaign type. One voice for emotion, one for information.

The Experience

Food worth photographing

A core pillar of the Kasata brand was designing an experience guests would want to share. In today's market, every great dish is a content opportunity — photography-forward plating and presentation were treated as a brand requirement, not an afterthought. The art direction brief: dark backgrounds, tight crops, studio lighting. Every shot had to earn its place in the feed.

Art direction: dark backgrounds, dramatic lighting, tight crops — every shot optimized for both print and social.

Online Presence

Every business is a media company

In today's hyper-digital world, a restaurant's online presence is as important as its physical one. Maintaining an up-to-date website, an active social media profile, and ongoing advertising campaigns isn't optional — it's the operating standard for any brand that intends to grow.

Kasata's digital footprint was designed as a cohesive system: a website with a clear call-to-action structure (reservations, menu, about), a mobile-optimized experience, and an Instagram presence built from the ground up with brand-consistent content strategy and real engagement hooks.

Campaign System

"Every roll tells a story" — the engine of the brand

The tagline isn't decorative — it's structural. "Every roll tells a story" gives Kasata an inexhaustible content engine: every new roll on the menu is a new story, a new campaign. A new menu, a new banner, new posters, new social content — refreshed at minimum once a quarter.

This approach keeps the brand alive between visits, gives regulars a reason to return, and creates social media moments that drive organic discovery. Every format was designed as part of a system, not a collection of one-offs — meaning seasonal updates require only swapping the featured roll and its photography. Everything else holds.

Process

From blank canvas to brand

Overview

One of the largest projects I've worked on

Garage Cave specializes in garage floor protection, and the assignment was to turn their 2018 Jeep Grand Cherokee into a moving advertisement the owners could drive around town. The wrap needed to be vibrant enough to catch attention quickly, but clear enough that the brand, phone number, and core service benefits could be understood in motion.

This became one of the largest production-oriented projects in my portfolio because every design choice had to survive the realities of a vehicle template: curved panels, door breaks, window placements, limited rear surface area, and artwork that would eventually be handed to a professional installer.

Pattern System

Drafting the livery

Each pattern direction started from the gradient work above. By repeating and overlaying the newly colored swashes at different angles and sizes, the wrap could change energy depending on where it landed on the vehicle.

After several iterations, the base pattern became the visual language of the entire wrap: energetic, directional, and bold enough to carry the orange across large panels while still leaving room for the vehicle's factory white to breathe.

Livery development — building from a blank 2018 Jeep Grand Cherokee template into the base wrap direction.

Rear System

Solving the liftgate

Compared with the sides, the rear liftgate had much less usable surface area. The graphics had to be modified to fit around the license plate, lights, logo placement, and rear glass while still reading as part of the same livery system.

The rear windshield became part of the solution. A metal sheet pattern from a prior project was adapted, paired with the logo and Carl, then intended for perforated adhesive vinyl: opaque from the outside, see-through from the inside, similar to a one-way mirror.

Rear liftgate design + perforated rear windshield treatment, rebuilt around the vehicle's limited rear surface area.

Process

From foundation to install-ready files

Overview

Elevating the brand presentation

Novae Beautique, a spa and beauty salon in Centennial, CO, was undergoing a rebrand and needed new menus to highlight their services and offerings. The goal was to move the experience beyond standard paper menus and into a more polished, premium presentation.

The system needed to solve two different jobs: a practical pricing menu for daily service browsing, and a leather tri-fold presentation for eight signature manicure and pedicure packages. Together, they gave the salon a print suite that felt closer to an upscale bar, hotel, or spa than a typical service list.

Pricing Menu

A practical menu with a premium finish

The pricing menu was built as a 3.5" by 9.5" double-sided piece that could handle a large range of services without losing clarity: nail enhancements, lashes, permanent makeup, waxing, kids' services, and additional offerings.

The layout kept the hierarchy direct. Yellow headings created fast scanning points against the black background, while white service descriptions and prices kept the dense information readable.

Pricing menu — front and back — preserving the brand's black curtain aesthetic with yellow headings and white body text.

Presentation System

A leather tri-fold built for the experience

The tri-fold was the moment where the print system became an object. At 4" by 14", each of the three panels held individual spa package cards, turning the menu into something guests could browse slowly rather than skim quickly.

That upgrade mattered because it matched the service positioning. The holder gave the package cards structure, made the offering feel more curated, and created a more tactile handoff for the client experience.

Leather tri-fold full spread — all eight spa package cards displayed across the three-panel holder system.

Deliverables

What was produced

Overview

A flagship retail environment for phone repair, protection, and accessory sales

This project sits at the center of the print portfolio because it moves beyond a single graphic into a complete physical retail system. The work spans booth concepts, fixture elevations, production panels, installation photography, brand messaging, texture systems, and device-level assets that all had to feel unified once translated into a real shopping environment.

The challenge was scale and hierarchy. A shopper needed to understand "Protect Better" from across the mall, then quickly locate service categories like screens, batteries, frames, and back glass once they reached the counter. The final direction uses a high-contrast red repair band, warm wood surfaces, illuminated ZAGG branding, and clean product panels to turn a dense service offering into a premium, readable fixture.

Booth System

Designing the retail footprint before designing the graphics

The booth studies show the project beginning as a spatial problem. Before the final panels could be refined, the display needed a logic for towers, counters, sightlines, cabinet surfaces, lightbox areas, and customer-facing service zones.

The graphics are treated as part of the architecture rather than a skin. Red category bands wrap the counter, wood panels ground the fixture, and the ZAGG mark appears in large illuminated moments where it can perform as signage.

Concept 01

Counter-wrap graphics with service hierarchy

The first booth concept defines the customer-facing side of the system: brand mark, repair categories, supporting partner logos, and a wood-backed structure that makes the environment feel permanent and substantial.

Concept 02

Alternate angle for signage and circulation

The second concept checks how the system reads from another approach path. It keeps the repair band visible while giving the tower signage enough scale to hold attention across a busy retail corridor.

Production Assets

Long-format graphics built for real installation constraints

The print assets were not decorative mockups; they were long production pieces that needed to hold up at physical scale. The 132-inch header carries the repair story across the counter, while smaller horizontal panels support secondary surfaces and category moments.

Because these assets would be viewed both up close and at a distance, the layouts rely on strong type scale, simple service grouping, and generous negative space around product and partner marks.

132-inch printable panel — the primary repair and protection message across the fixture.

45-inch printable panel — supporting production artwork for a smaller display surface.

Wood strip — a repeated material asset used to unify the fixture surfaces.

Product visual — cracked phone imagery used to make the repair need immediate.

Process

From structure to retail-ready graphics

Deliverables

What was produced